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  • Writer's pictureLuiza Bruscato

GTPS celebrates 15 years at an event with the participation of its members

In partnership with Canal Rural, the Brazilian Roundtable on Sustainable Livestock (GTPS) provided an opportunity for its members to participate in the second edition of the Fórum Planeta Campo. The event discussed the challenges of future agriculture and debated ways to contribute to the development and expansion of increasingly sustainable production models.

Associated organizations such as ABPO, AgroSB, CNA, Fazenda Água Viva, JBS/Friboi, MSD, and Future Carbon participated in panels addressing food security, green economy, emissions balance, carbon, traceability, and innovation.

Green Economy

The Green Economy panel was moderated by Caio Penido from Fazenda Água Viva, a former president of GTPS. He discussed his tenure at the Group, during which he began creating a positive agenda for agribusiness, emphasizing the importance of producers investing in sustainability:

“You will need to invest a bit more money, but you will get financial returns. We will produce more and add value to your product, which is beef,” he said.

Eduardo Cruzetta, president of ABPO, presented the case of the Pantanal Organic and Sustainable Meat Program, highlighting that the adoption of good practices results in greater profitability and sustainability.


During the panel on The Future of Traceability, moderated by GTPS executive director Luiza Bruscato, the global market scenario was discussed, noting the movement towards imposing trade barriers on products produced in deforested areas.

In this context, the challenges for agricultural and livestock production in Brazil were addressed, such as monitoring cattle from birth to slaughter, raising awareness, and enabling traceability practices for livestock farmers.

Liège Correia, sustainability director at Friboi/JBS, stated that the meat processing plants already trace direct cattle suppliers and are making progress in tracing indirect suppliers. However, she emphasized that the sector needs to advance further and relies on the engagement of rural producers to make this possible:

“It’s not just up to the industry; it needs the partnership of the rural producer. We need to bring knowledge and opportunity, but the final choice is up to the rural producer,” she said.

Member Ivo Martins, senior manager of government relations at AllFlex Brasil/MSD, also participated in the panel.

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