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  • Writer's pictureLuiza Bruscato

At COP28, JBS advocates for a national traceability program.

In addition to traceability, the company also advocated for supporting small producers in adopting regenerative agricultural practices.

JBS, one of the world's largest food companies, advocated for the creation of a national cattle traceability program during a panel held today (01) at COP28.

Furthermore, the company emphasized the need to support small producers in advancing regenerative agricultural practices.

Sheila Guebara, leader of Climate Action at JBS Brazil, made this advocacy during the panel “Paths to Regenerative and Traceable Livestock,” held at the Brazilian pavilion of the climate conference. The panel discussed the importance, challenges, and ways to enable the monitoring of the entire Brazilian cattle herd.

Guebara spoke about the need for collective action among the various agents involved in the sector to advance traceability across all links in the supply chain, which is currently the major challenge for Brazilian livestock. Addressing this challenge would significantly advance the creation of a national program to trace cattle.

"Working on climate action necessarily involves traceability and promoting regenerative and low-carbon livestock farming. JBS has been advocating for some time the need for a national system and policy in this regard, mandatory for all links. This is what will bring transparency and credibility to the entire chain. We have already been doing our homework. With the Transparent Livestock Platform, we are committed to having 100% of our direct suppliers monitoring their respective suppliers by 2025. For 2023, we had a goal of having 57% of our base already registered, and we are happy to end the year with 62%," she said.

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